VMC Project - Habitare 2023 6h50

Welcome to our extensive project-side collection, the new textile tile Morse on display!
See you 13.-17.9.

A unique Morse carpet tile designed in Finland

 As its name suggests, Morse carpet tile connects people, it tells about many different ways of communicating. Morse carpet tile calms the space with its acoustic properties and enables good interaction and soft encounters between people. Morse creates the future space for working together. The ecological LiftBAC felt base allows the tile to be reused and moved, which is an important feature for the most durable materials. Morse carpet tile is 100% textile and therefore completely recyclable. Morse has been designed together with Design Agency Fyra.

Habitare materials

Habitarematerials is a new kind of interactive material library at Habitare, where visitors can explore surface materials and experiment with combinations of different materials for their projects. The goal is to provide a participative exhibition experience for the visitors, increase material awareness and enable a new way of participation for material manufacturers. Designed by NEMO architects, the experiential and inspiring material library consists of materials manufacturer by Finnish companies, inviting the international design audience to learn more about them.

New rug ideas from young Finnish designers with the help of a design competition

The finalists of the ”In love with yarns and design” design competition organized by VM Carpet and Young Finnish Design have been selected. The rug ideas of three young Finnish designers were selected to the next stage and the winner will be selected at Habitare. Tiina Hyväri with her work ”Softis”, Laura Krekuka with her work ”Naava” and Aino Ojala with her work ”Voikukka” were selected to the final.

In the ”In love with Yarns and Design” design competition, new rug designs were applied for the choice of domestic VM Carpet. The competition has been organized in honour of VM Carpet’s 50th anniversary. The competition started in January and has gathered a lot of interest since the beginning of the year. In total, nearly 100 proposals were sent to the competition

 The winner is chosen by the jury, which includes Kari-Otso Nevaluoma / A-lehdet, Annaleena Hakola / Hakola, Jussi Laine / NEMO Architects, Tuulikki Peltonen / designer VM Carpet and Virpi Kivilahti / Head of category Home Stockmann. The winner will be announced at Habitare on Wednesday 13th September.


Minna Kivelä


Minna Saarela


Henry Kallio